KPIs ensure the viability and overall health of a business. They are both guides to future growth and failsafe early warning systems within a company. If you’re not properly tracking KPIs, then there’s a real danger a business is flying blind.
Initially, professional service firms hired marketing people. Increasingly, they are seeking business development people. So what is the difference between marketing and business development? And can the two roles be effectively combined? And where does selling fit in?
Don’t hunt among the sparrows.
No, this is not about Xmas (I am the first to mention it though, sorry).
Increasingly, Accountants are facing greater competition; regulation; technology and more demanding Clients. To survive and thrive in this environment, you need to embrace the challenges that you face and differentiate.
A research-based publication or campaign on a subject of current interest, produced with the aim attracting media coverage, building a firm’s brand and providing opportunities to engage a wider range of external and internal audiences including clients, prospects and colleagues.
In order to perform and grow, organisations need to have the capacity for change. They need to be able to support market developments and design products and services that meet the requirements of their customers. If focus is on only remedying current issues, there is a real danger an organisation will always be underprepared.
We have seen Boards come under scrutiny in recent years – particularly in the wake of some major corporate governance failings. In response to this, our trust in the boardroom publication explores how important the role of the Board is in ensuring that an organisation has a future – and more importantly – a sustainable one.
Non-executive directors are in demand more than they ever have been before. This could in part be down to the UK Corporate Governance code, which applies to premium listed organisations, stating that half a Board should be made up of non-executive directors.
Before we answer this question, let’s take a moment to answer another very basic one: what is corporate governance and what is its purpose?